We saw early-on that the issues facing the community were similar from country-to-country, especially marketing and growth issues. Most all of our platforms will work well in any country, modified based on and cultural variations relevant to most beneficial model.

Specifically, yes and no. For the YES part of the conversation, we’re designed to ‘deploy’ an army of ambassadors, locally globally. We need ambassador visibility in all markets, small and large, so we each ‘share’ our Arabian horse content for outsiders to see, then take action to get a lesson, visit a horse show, or attend an open house. The ultimate goal is both first-touch and second-touch exposures.

For the NO part of the conversation, it’s not so easy to recruit reliable volunteers these days, so we do what we can and, over time, more will get inspired to help their local club, their local shows and/or working with WLAH to inspire more interaction.

WLAH supports an entire community – all ages, all disciplines, and all locations. From an editorial perspective, we’re built much like the USA Today model, i.e. ‘short versions’ of longer articles shared on a variety of topics. This is the model of today as it extends reach for all participating partners. Also, shared content also engages the ‘algorithm’ of each social platform for greater exposure.

No, zero. WLAH has no interest in being (or becoming) a full-service member-based organization to run anything other than building marketing platforms that benefit the exposure, interest and growth interactions for the Arabian horse community. It’s our only goal.

Again, WLAH has two primary audiences – 1) those ‘inside’ the community and, 2) those ‘outside’ the community. Our internal Facebook page (WLAH Arabian Horse Ambassadors) is designed to share ideas (internally) and engage conversations that move the conversation forward for all participants. Our external Facebook page (We LOVE Arabian Horses) is built for the external community, with engaging content (articles, podcasts, links, etc.) that causes others to find a connection with Arabian horses.

Yes, WLAH provides both support and/or assistance, along with brainstorming ideas for any entity to be more successful. It’s a ‘shared community’ concept, which works well for many types of organized sports events and shows. We’re here to help as much as possible. Our assistance options include: sharing proven ideas that work, shared assets, tools and resources, along with many other benefits.